A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.

The AMA’s certification program has four tracks: digital marketing, marketing management, sales management and content marketing. All programs begin with an overview of the skills required for the ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

JK Events & Advertising successfully conducted its third Annual General Meeting (AGM) - Josh 1.0 - at the scenic Evoke Dholavira, Kutch. This milestone event marked a momentous occasion for the ...

When executives discuss sales performance, the conversation often focuses on compensation. It’s one of the few areas in sales that senior leaders pay close attention to as a driver of performance. In ...

When discussing sales performance, it’s almost Pavlovian for executives to bring up compensation as the main driver of success. This is not surprising, given that in most B2B companies ...

making it easy for users to incorporate their new logo into their website, social media profiles, and other marketing materials. Design.com’s AI-powered logo generator allows businesses to create ...