New Delhi: Your favourite packaged goods might soon look different depending on whether you are buying from a kirana store or online. Some differences, indeed, have already begun to appear.

D2C beauty brands have garnered over $1 Bn in funding between 2014 and the first half of 2024, while legacy fast-moving consumer goods (FMCG) giants like Marico, ITC, and Emami made a dash for the ...

Growth in FMCG has never been harder. Innovation is stalling, loyalty is fading, and more than 90% of new products fail. The old playbook of broad segmentation, slow tracking and gut decision making ...

KUALA LUMPUR, Malaysia, April 15, 2025 /PRNewswire/ -- For small and local Fast-Moving Consumer Goods (FMCG) brands, gaining access to rural and urban retail markets remains a major challenge.

FMCG businesses must adapt to the growing food and drink delivery format or face the negative consequences, an expert has warned ...

According to a 2025 NielsenIQ report, FMCG brands saw the highest recognition rate of 85% on Chicilon Media's digital elevator advertising channel, surpassing other industries.

Also read: Ice cream brand Hocco eyes sweeter spread with $10 million fundraise and pan-India ambition Large fast-moving consumer goods (FMCG) makers built mass-market portfolios of soaps ...

46 per cent of the top 50 UK FMCG brands don’t have a mobile-friendly site and 30 per cent have no mobile presence whatsoever, according to the Internet Advertising Bureau (IAB) UK’s Mobile FMCG Audit ...

To mark the launch of The Brand Magnetism Index, we tested the UK’s top 50 FMCG brands, generating a single magnetism score that benchmarks their effectiveness both within and beyond their category.

With its extensive product portfolio spanning personal care, home care, and food, one does not have to wonder why HUL is still one of the top FMCG companies in India. Iconic brands of HUL like Lux ...