Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

Nike celebrated the Seahawks' Super Bowl 60 win with an ad featuring Marshawn Lynch claiming 'nothing tastes as good as ...

When Nike began to assert its dominance in the sneaker world in the 1980s and 1990s, a key component involved storytelling in ...

In a 30-second Nike commercial that aired during the first break after Seattle secured its victory Sunday night inside Levi’s Stadium in Santa Clara, Calif., the camera starts on a close-up on Lynch, ...

How Terrell “Lucky” John improvised his way to unlikely stardom as the pitchman for TopDog Law.

WTA World No. 2 Iga Swiatek is fresh off a strong showing at the Australian Open, where she played well before running into the eventual champion Elena Rybakina. Swiatek struck an optimistic tone ...

It might be time to admit that, much like the NBA Dunk Contest or the NFL’s Pro Bowl, the era of Super Bowl commercials being something special just may be over. While the Seattle Seahawks and New ...

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

Michael Jordan was originally pitched “Black Mamba” nickname during Air Jordan 19 campaign before it became synonymous with Kobe Bryant.

The sentiment is echoed by Alex Brown, head of sport and entertainment at WPP Media UK, who says: “Nothing should be planned as a ‘flash in the pan’ association around [the World Cup]. Consumers are ...

Inside Nike HQ as the brand gears up for the 2026 FIFA World Cup – a deep dive into innovation, design thinking and the ...