The best fragrances are the ones that remind you of a person or a place, taking you right back to that moment in time. Master ...

The amber woody scent is the latest addition to the Canadian artist’s high-end brand Better World Fragrance House, which ...

Perfume shouldn’t hurt. Find out the best alcohol-free perfumes for sensitive skin all under ₦10,000.

Woody fragrances are renowned for their exceptional staying power. Notes like sandalwood, cedarwood, vetiver, and oud create ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Drake recently launched the first Eau de Parfum of his brand, Better World Fragrance, accompanying it with a new ad starring himself.

Tom Ford are snapping up bottles of the iconic brand's scents for £4 each ahead of the summer holidays. The Tom Ford ...

Why experts love it: Both Grugeron and Levy count Glossier's You Perfume Solid as one of their favorites. The alcohol-free, wax base melts into skin and is the perfect vehicle for ambrox, the ...

AI now creates custom fragrances from scent labels, using essential oils, chemistry data, and machine learning models.

It's the brand's first eau de parfum, following the launch of a range of candles and a perfume oil of hero scent Carby Musk.

Addressing the challenges of fragrance design, researchers have developed an AI model that can automate the creation of new fragrances based on user-defined scent descriptors. The model uses mass ...

In a world increasingly concerned about the chemicals we put on our bodies, perfume has become a subject of intense scrutiny.