Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills removed artificial dyes from Trix cereal after requests from consumers, ...

Creative fundraising brought the community out to give the museum a new look — though the change is just temporary.

Add vibrant color to your porch, patio, or small garden with easy-to-grow flowers that thrive in containers—perfect for any ...

These are the prettiest freshwater fish, from vibrant brook trout and pumpkinseed sunfish to majestic lake sturgeon. Check out how these species made our list!

About 50 volunteers painted the sidewalks to welcome people to the corner of Jefferson Street and Rosa L. Parks Boulevard.

With the Kings looking to take a 3-0 lead in the playoff series, the Oilers seized the momentum with four unanswered goals at ...

We checked the labels of mass-produced popular grocery items and found the dyes in dozens of foods you may have in your ...

Pairing luxe orange shades with deep greens creates a rich color combination. This earthy design choice is bold but also ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Pepsi has made a huge change to its color with a series of limited edition bottles, but fans will be lucky to get their hands ...