Big-time bass fisherman Oliver Ngy explains what's going on with the resurgence of big baits for bass, and three you need.

With nothing but Play Doh and hooks, homemade lures were molded and tested, and fish actually took the bait. EU and India clinch 'mother of all deals' in rebuff to Trump New Budweiser Super Bowl ad ...

The Town of Lake Lure is asking residents to hand over their spent Christmas trees so they can be used to create habitat for wildlife. But not the kind of wildlife you might expect to live in a tree.

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

I split my time between smallmouth and muskie in rivers, largemouth in reservoirs, and a wide variety of saltwater game fish in the Chesapeake bay. I also travel down throughout the east coast to fish ...

Duo International has announced that it will restock its Pokemon Fishing lures in November 2025. The company also revealed a brand-new lure featuring Pikachu with an Iron Tail that will join the ...

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...

The sardine trend has exploded on social media in the past few weeks. The aesthetic captures a unique summer vibe that's reminiscent of an Amalfi Coast vacation. It transports you to a yacht in Italy, ...

Milliken Fishing provides a step-by-step guide on how to make your own fishing lures at home. Putin derides European leaders as he insists Russia's war goals in Ukraine will be met by force or ...

An expert snag-er shares his best proven tips and creative hacks to save your favorite baits from rocks, trees, stumps, and snags. Hooks catch more than just fish. Snags are an annoying reality ...