Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than ...

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Nike Inc. has finally found its Samba.

Liverpool FC have announced that Adidas will be their new kit partner from the start of next season, following the end of their current deal with Nike at the conclusion of the 2024-25 campaign.

It is believed to be in line with the likes of Arsenal, Chelsea, and Manchester City who are paid around £60m a year in deals with Adidas, Nike, and Puma respectively. LFC CEO Billy Hogan ...

LIVERPOOL, England : Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year ...