Walmart Collector Con 2026 Reveals Star Wars, G.I. Joe & Transformers Collectibles Toy collectors know the drill. When Walmart Collector Con rolls around, ...

The Hot Wheels Legends Tour is on the road again. Mattel and Mobil 1 have opened submissions for the ninth annual traveling car show.

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced ...

Add Yahoo as a preferred source to see more of our stories on Google. Just like the old days, this wave of Masters of the Universe action figures is divided between the Heroic Warriors of Eternia and ...

Before it was a multimedia empire, Masters of the Universe started life as an action figure line. It only makes sense that Mattel would be going all-out on new MotU toys as He-Man and his friends ...

Mattel’s new movie is the studio’s most bizarre pitch yet. Mattel Studios was behind 2023’s Barbie, which was directed by Greta Gerwig and released through Warner Bros. Pictures. That movie was a ...

A manufacturing error turned a Lunar New Year toy into an unlikely emblem of workplace fatigue. By Joy Dong and Max Kim When Vivian Hao, a 39-year-old editor in China ...

Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. At the Nuremberg Toy Fair (Spielwarenmesse), fans were given a ...

Mattel and Hasbro are releasing a new line of toys inspired by the Netflix movie "KPop Demon Hunters." The toy collection includes American Girl dolls, Nerf weapons, Furby creatures, and a ...