PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Bath and Body Works' affordable scents have always been a great entry point into fragrance for burgeoning beauty lovers, as I ...

After decades spent pruning thorny bushes and working arduous harvests, Khalaf Allah al-Talhi has perfected the art of ...

Real Housewives of New Jersey’s Teresa Giudice and her daughter Gia Giudice break down the top beauty trends—like red light ...

While it leans on decadent fruity-floral notes like red pear and strawberry, shoppers say Sweet Love isn’t too sugary. A warm ...

Granted, I was on a teeny-tiny dose of GLP-1 drug, the massively popular medication that mimics our bodies’ own GLP-1 hormone ...

This Works offers a lavender and chamomile deep sleep night cream that will send wearers into a slumber during a red eye flight. It might be tempting to try a spritz of a high-end perfume while ...

Then, I’ll rub a little on my neck to spread the scent out. Though the perfume isn’t exactly cheap, coming in at $65, it should say something that I’ve convinced all my friends to buy it ...

The latest scent is Vanilla Suede, from the brand’s new Blends Collection. It smells more like a high-priced perfume than an odor-blocking home spray, with rich notes of mahogany, gold amber, and ...

It served as both my perfume and mood booster ... cashmeran Why I love it: Fresh, fun, and easy to wear, this perfume unsurprisingly gets great reviews across the board.

Regardless of how much is currently in my bank ... intense fragrance that is still wearable for those who usually opt for something less complex and heavy. But perhaps the main reason I love ...