As Liverpool Football Club revels in Premier League glory, we explore the strategic revolution powering its identity both on ...

The move shouldn’t come as a surprise, and it arrives at a time when Newcastle are trying to shape their future in a ...

Kash Patel, the Indian-origin FBI chief, has captured attention with his surprising support for Liverpool FC, raising ...

As Liverpool were crowned Premier League ... A proposition was built around the fact that a lot of football clubs have a memorable crest, “but have never really had to think about what a brand ...

The players walked on to the Kop and Kenny Dalglish, wearing a red mask emblazoned with the club crest ... and football's legends being redrawn. Nobody can argue now that Liverpool are not ...

Rebranding football clubs is fraught with pressures. Perhaps most famously, Liverpool’s fierce local rivals Everton had to ditch its new crest in 2013 after a furious fan backlash. And with ...

Newcastle winger Jacob Murphy talks to Football Focus about the season of his career, his twin Josh and his England ambitions ...

The boyhood Reds star celebrated on the pitch after the game and excitedly tapped on the Liverpool club crest on his shirt ... 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders.

Recap our transfer news Q&A as reporters and experts tackle your questions on the upcoming football transfer window.

the first purpose-built football stadium in world football. The shirt, proudly sporting the first-ever Everton club crest, honours the history, passion, and unwavering spirit of Toffees fans ...