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The best plumping lip glosses do exactly what you think: provide a shiny color payoff with the appearance of fuller lips.

Cue Rimmel’s Lasting Finish Extreme Lipstick in Heather Shimmer, a creamy, soft plum-mauve hue with a hint of shimmer that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Though red lipstick is considered a timeless makeup look, this year wearing a swipe of bright red across one's lips is ...

There are few beauty products that have sold out as quickly as The Outset's Lip Oasis Glossy Treatment - not just once or ...

This week brings the launch of a new Chipolo item finder, a spring-ready Tarte cherry lip balm, the latest Star Wars apparel ...

First available exclusively in pop-up stores across the United States during the GRAND NATIONAL TOUR with Kendrick Lamar, SZA will debut the inaugural installment of her one-of-a-kind lip collection.

With so many recording artists getting into the beauty and cosmetics business, the market is getting awfully crowded. That ...

Princess took to social media to share her current flavour obsession, revealing that she's smitten with the Summer Fridays Pink Sugar Lip Balm. This silky vegan lip balm promises to hydrate and ...

Stay away from bright bold lip colors and goopy sticky gloss.' This lovely formula simply elevates your natural skin tone, illuminating your complexion without feeling too heavy or overdone.

After lip products reigned supreme in 2024, it’s about time they got a makeover. This time, they’ve landed in bold territory: last year’s emphasis on high-gloss pouts is evolving into a ...