From a 3D map of downtown Houston to an operating claw machine, the designs captured the attention of convention-goers.

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...

We review the first Lego Smart Brick sets, including the $70 Darth Vader’s TIE Fighter, the $90 Luke’s Red Five X-Wing, and the $160 Throne Room Duel.

A viral Reddit post shows a Star Wars Lego box and bags filled with pasta instead of blocks, reigniting online ire against ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

By Stine Jacobsen COPENHAGEN, March 10 (Reuters) - Lego is bracing for higher energy and raw material costs as oil and gas prices rise amid conflict in the Middle East, its chief executive said, as ...

DENVER — Sculptures built from more than 1.5 million Lego bricks are part of a new science exhibition in Denver. “Brick Planet: A magical journey made with Lego bricks,” is now open at Denver Museum ...

Lego has unveiled several new sets, all with the Lego Smart Play technology, at Toy Fair 2026. Several new Star Wars sets were announced, including sets from the upcoming The Mandalorian & Grogu movie ...

Fun, collectible, and tied to one of the most-viewed children’s TV shows of all time, parent’s are heading to LEGO to get their hands on the Gabby’s Dollhouse: Gabby’s Brick‑Built Cat Friends (11215) ...