We were of course in Japan, but still, what on earth was going on? As the economy progressed through the 1970s and 1980s, so did consumer subcultures – and cute as a style began to be expressed ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...

The Dyson cleaner is found alongside a mannequin dressed in a “Sweet Lolita” ensemble (2011-12) and a Hello Kitty rice cooker (2014) — products of Japan’s kawaii culture, or the cult of ...