We were of course in Japan, but still, what on earth was going on? As the economy progressed through the 1970s and 1980s, so did consumer subcultures – and cute as a style began to be expressed ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses ...

Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you know a lot about Japan or are under the age of 25. Officially kawaii is defined as a "Japanese artistic ...