tweeted a black-and-white photo of himself featuring the Nike logo and “Just Do It” slogan as well as a quote: “Believe in something. Even if it means sacrificing everything.” Nike ...

"That campaign, along with those shoes in particular, sort of built the foundation for Nike to ... do you push through that? So I didn't like the 'let's' thing, and so I just changed that, cause ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

In the world of fitness, there aren't many slogans quite as recognizable than Nike's "Just Do It." As you may recall, its origin is rather surprising, and today we're learning that the slogan was ...