each of the house margaritas -- which come in classic lime, blackberry, mango, strawberry, watermelon, jalapeno, and dragonfruit -- are always made using Jose Cuervo Tradicional Blanco Tequila.

Who hasn't heard of José Cuervo? The brand is ubiquitous. But the man? Few know his story. In Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, award-winning journalist Ted ...

Ted Genoways considers José Cuervo's colorful history, from eluding Pancho Villa's death threats to bringing tequila north of the Mexican border. Caroline Pardilla serves up 60 recipes for your next ...