Following yesterday's teaser, published here on CB, Huggies, in collaboration with McCann New Zealand and McCann New York, has launched its audacious new campaign, 'Expensive Sh*t'. The campaign puts ...

We set out to analyze 31 diapers to find our top choices for safety and sustainability. But the truth is, reviewing disposable diapers for those factors was more than a little tricky. That’s because ...

Have no fear, because Huggies is so confident its Little Snugglers diapers can prevent costly messes that it allowed 18 just-fed babies - handpicked for their digestive capabilities - to crawl over ...

Blowouts are every parent’s worst-case scenario. They don’t just ruin outfits - they ruin car seats, couches, strollers, and confidence. The fear of “what if it leaks?” quietly dictates where parents ...

Huggies is putting its “blowout protection” to the ultimate test in a new campaign from McCann titled ‘Expensive Sh*t.’ The stunt leans into one of parenting’s most universal anxieties: the baby ...

Night after night, some toddlers wake up soaked, their Pull-Up no match for a full bladder and deep sleep. Parents picture them lying in a cold, clammy puddle for hours and start to wonder if ...

Kenvue (Tylenol, Band-Aid) stock jumps after Kimberly-Clark (Huggies, Kleenex) deal. A $48.7B cash-and-stock agreement.