I was said that the change back to HBO Max would take place at some point in July, but a specific date wasn’t set. Fortunately, the wait is now over, and HBO Max is back.

The service debuted as HBO Max in 2020, only to have its name changed to Max in 2023 as a result of a merger between Discovery Networks and Warner Media that created Warner Bros. Discovery.

HBO/Max’s social team also had some fun with the change. “These rebrands are trying to murder me,” the (soon-to-be-defunct) Stream on Max account said in its updated bio on X at the time.

The cable news network was launched by NBC in July 1996 and primarily leans left. Here's what we know about MSNBC's new name.

HBO/Max’s social team also had some fun with the change. “These rebrands are trying to murder me,” the (soon-to-be-defunct) Stream on Max account said in its updated bio on X at the time.

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...

Max is now officially HBO Max (again). The company first announced the streamer's name flip-flop back in May.

Again. As of July 9, 2025, Max is no more. Long live HBO Max, the name that Warner Bros. Discovery swore off in 2023, only to revive it two years and several executive retreats later.

Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform formerly known as Twitter, is not letting it switch back to its ...