The service debuted as HBO Max in 2020, only to have its name changed to Max in 2023 as a result of a merger between Discovery Networks and Warner Media that created Warner Bros. Discovery.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The cable news network was launched by NBC in July 1996 and primarily leans left. Here's what we know about MSNBC's new name.

MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on ...

The name change represents the streamer's newfound goal of curating quality content, presumably akin to HBO shows such as current hit "The Last of Us," rather than being everything to everyone.