The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and ...

Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and ...

In a move that could reshape how African businesses connect with online customers, Google has globally launched AI Max for ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new ...

In theory, Google’s news also helps marketers tackle the issues of information overload and misinformation on the web related ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

We view AppLovin’s financial position as reasonable and improving. As of March 2024, the firm had nearly $550 million in cash and $3.5 billion in long-term debt. AppLovin recently increased its total ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving ...

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

Meanwhile, in connected TV (CTV), Google is expanding Display & Video 360’s reach across streaming providers and boosting AI ...

Google has launched AI Max, offering advertisers enhanced AI-powered features for Search campaigns, including smarter query ...