Two years ago, in 2011, 90 percent of Lego's consumers were boys. A tough statistic to swallow for those of us who grew up playing with Lego's gender-neutral buckets of bricks. But the statistic ...

a line of toys aimed at girls . Lego Friends features, among other things, pink-colored blocks and a character who aspires to be a fashion designer. In December, Stephanie Cole and Bailey ...

In the December 19 issue of Bloomberg Businessweek, Brad Wieners goes behind the scenes at Lego's Danish headquarters to uncover the design tactics behind Lego's newest goal: to appeal to girls.

The Lego Group hopes its iconic blocks can help build not just trains ... coincide with the United Nations' International Day of the Girl. Lego said the survey "tested for implicit bias in how ...

1 of 6 — Olivia's House is part of the Lego Friends series. 3 of 6 — There's a workshop, too, with a chalkboard and a robot. 4 of 6 — The Lego Friends can kick back in a cafe and have ...

When girls build construction sets ... and feet designed to click onto Lego blocks. Additionally, Lego Friends cannot turn their wrists. "That sort of sends a message about what we expect women ...