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An allusion to Wheaties first made its "Thunderbolts*" debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters ...

She says the idea came to her while having a bowl of cereal. “My son and I eat a lot of cereal, and every time I see the boxes, I just think about their colors and the marketing on them.

Hy-Vee announced Friday that it is re-releasing the cereal collaboration with WNBA star Caitlin Clark at all its stores across the Midwest.