Rather than simply adopting the tote's old-money aesthetic, they're reinventing this preppy staple to express their individuality. This has given rise to the “Ironic Boat and Tote” trend.

Namely, an ironic one. Gone are the days when your ... The phenomenon of a funny Boat & Tote isn’t entirely new, though it is getting more popular. Former five-year L.L. Bean stitcher Brad ...

The L.L.Bean Boat and Tote bag — usually embroidered with the name ... They followed a trend fueled by 26-year-old New Yorker Gracie Wiener, who began monogramming Bean totes with ironic phrases two ...

But alas, 2022 brought a new kind of tote ... with funny, bold phrases. Enter the Rhode founder. This Wednesday, Bieber shared a mirror selfie on her Instagram Story carrying her own Boat ...

The Ironic Boat and Totes Wiener posts can veer in all sorts ... "I wanted to follow it because it was funny, and because it kind of verified my suspicion that I'm not the only one submitting ...

The ironic Boat and Tote trend that kicked off on social media in 2023 spiked sales for the accessories item to a 10-year high at L.L. Bean. Earlier this year Trader Joe's tapped into the demand ...

The ironic boat tote trend is catching fire too thanks to custom embroidery options. Go classic and add your initials or go campy and pick a phrase or emoji (“Full Of It” might be my favorite ...

The simple, sturdy canvas bag called the Boat and Tote is having an extended moment 80 years after its introduction, thanks to a social media trend in which they’re monogrammed with ironic or ...