Fanta is unifying its global brand identity for the first time, with a new logo set to roll out across all of its markets. Until now Fanta has had an entirely different logo and packaging design in ...

“More than 90 percent of adults (in Japan) have drunk Fanta,” said Masaki Kawano, 33, the Coca-Cola (Japan) Co. official in charge of marketing Fanta products. “We hoped they would recall ...

A new lower sugar recipe means Fanta Orange now contains 33 per cent less sugar, but shoppers are unhappy with the new taste, logo and even bottle shape. It's the first recipe change for the brand ...

We have seen new logos from Pepsi, Nokia and Fanta. Marketing Daily talked with some branding experts who shared their perspective on the logo redesigns. Here are some of their comments.

Ever since its first release in Japan in 1958, Fanta has been a popular drink among many Japanese, young and old. The "Fanta for adults" series is rich in flavor, catering to those in their 30s to 40s ...

Fanta hasn't only tweaked its recipe. The company has also introduced a new bottle shape and logo, both of which are causing additional woe. “Oh that’s the new Fanta logo?," said one derisive ...

Fanta has been rebranded in the UK, taking on a new, angular logo with a brighter colour palette, and will appear on shelf in a redesigned twisted bottle. The previous Fanta logo, courtesy of the Coca ...

A new lower sugar recipe means Fanta Orange now contains 33 per cent less sugar, but shoppers are unhappy with the new taste, logo and even bottle shape. It's the first recipe change for the brand ...