In contrast to previous years, 2025 makeup trends have been easy to integrate into everyday routines, offering a small but ...

In Korean beauty, certain elements have come to define the aesthetic. They’ve become ... was deliberately creating the illusion of eye bags using makeup. The shock is understandable.

she felt like it looked like the skin of the unicorn from the film and got instantly excited,” the celebrity makeup artist told Us of the inspiration behind the aesthetic. The moody-slash ...

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Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...