In contrast to previous years, 2025 makeup trends have been easy to integrate into everyday routines, offering a small but ...

“Beauty has played it safe in the last couple of years,” makeup artist Raisa Flowers ... Think a slightly smudged eye, diffused edges, and an effortless cool-girl aesthetic.

When you buy through links on our articles, Future and its syndication partners may earn a commission.

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

The industry’s recent embrace of soft glam is especially evident when it comes the subtle eye makeup looks that abound. Her ...

she felt like it looked like the skin of the unicorn from the film and got instantly excited,” the celebrity makeup artist told Us of the inspiration behind the aesthetic. The moody-slash ...

From how to color correct dark circles to shadow lining eyeliner, celebrity makeup artist Natasha Denona explains the steps for creating perfect eye makeup.