AI and compliance expert Vall Herard discussed how B2B marketers can optimize video use without creating compliance concerns ...

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing ...

On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European ABM Forum. Hosted by B2B Marketing (UK) in collaboration with B2B marketing ...

Google broke the law "by willfully acquiring and maintaining monopoly power in the open-web display publisher ad server market and the open-web display ad exchange market," Brinkema wrote.

A federal court held Thursday that Google created and sustained an illegal monopoly in key sectors of the online display-ads business, which could lead to the government forcing the tech giant to ...

Someone looks up your brand, sees your paid search ad, clicks and makes a purchase ... Google’s ability to serve PMax on branded search, for example, it can’t go buy garbage YouTube/Display inventory.

Google harmed publishers and consumers by monopolizing key components of the market for online display ads, a federal judge in Virginia ruled Thursday. “For over a decade, Google has tied its ...