The Qatari royal family has been trying for five years to unload one of the jumbo jets in their fleet, but they had been ...

When it comes to advertising, the goal is simple: create ads that grab attention, spark engagement, and drive sales. But how ...

Nine killed in Russian attack on bus in northern Ukraine: authorities The Estée Lauder Companies (NYSE:EL) and M·A·C ...

The Secret Little Agency (TSLA) has appointed Ng Li Ting (pictured) as business director to expand its earned media ...

NEW YORK – (May 8, 2025) – In a move akin to a reality-TV twist, ITV America today announced that esteemed creator, producer ...

In his new role, Formichetti will shape the strategy, conceptualization and execution of M·A·C’s creative vision, elevating the brand’s global image and impact across every touchpoint ...

Nielsen’s Five Keys to Advertising Effectiveness study (2017) found that creative quality accounts for 47% of a campaign’s ...

When brands align their creative strategy with data-backed success, they ensure that their content is both engaging and effective rather than relying on guesswork. - Jordan Edelson, Appetizer ...

In gaming, just 2 per cent of video ad creatives absorb 53 per cent of total ad spend. In non-gaming, that figure drops to 43 ...