Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types.

Daiki Tsuneta, Yu Seki, Kazuki Arai and Satoru Iguchi talk about the new single, which they say is an extension of their most ...

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

This is different from other image-sharing trends involving memes or GIFs. The technology has given ChatGPT users control ...

Throughout the semester, students in the environmental studies course Communicating Climate Change experimented with many ...

During his Sessions appearance, Zuckerberg posited that while creative ad agencies would continue to exist were Meta to deploy this AI, small businesses might not “have to start off with the ...

Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.

Representational Rediffusion Kolkata has won the creative and strategic communications mandate for Prabhuji Pure Food, one of India’s FMCG brands in the traditional snacks and sweets segment.

The researchers logged the participants' keystrokes and whether they accepted or rejected each suggestion. A comparison of the writing samples showed that Indians were more likely to accept the AI's ...

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of ...