During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

NEW YORK —Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver ...

Samsung Ads, the advanced advertising division of Samsung Electronics, debuts its new interactive advertising format, Creative Canvas —a one-stop shop for advertisers to drive consumer engagement.

according to an RFP document obtained by Ad Age. Scope: WeWork is searching for a creative agency as the shared-office company emerges from bankruptcy. It spent $14 million on measured media in ...

Let’s break it down using real life examples. Why Out of Home (OOH) Advertising and Fast Cars are an Awesome Match When you want to sell speed, you can’t just talk about it—you have to make ...

Content writing and blogging allow you to explore various niches—travel, fashion, tech, lifestyle, finance—while building your voice and potentially your own brand. Advertising agencies and in-house ...

Kantar has identified four creative trends behind the most successful ads: relatable realities, bizarrely bold, roots reimagined, and trend tapping. The UK did well in the TV category. Pablo’s winning ...

We catch up with creative legends to hear the stories of how they got started in the industry and learn all about the pivotal projects they’ve worked on.

These may or may not be what the writer intended. Some positive uses of LLMs for creative writing Writing is like software development: Given an idea of what is wanted, software developers produce ...

The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, ...

Co-directed by the artist and her creative partner Jordan Hemingway, the luggage brand’s latest spot coincides with its Thailand-themed collab with TV series The White Lotus ...

The key to Vidmob’s technology is that it can compare many parameters in the creative to determine whether each complies. For example, when drawing an ad for a bottle of water, sometimes the ad ...