I've been testing new launches from Fenty Beauty, Rare Beauty, Maybelline, Haus Labs, and more—and after weeks (and in some cases months) of trying, these are the best new launches worth your money.

Selena Gomez already made blush go viral once – now she’s doing it again with Rare Beauty’s latest drop. The Soft Pinch Matte ...

Huda Kattan, the creator behind the beauty brand Huda Beauty, loves ube cakes so much that she created a whole ube-inspired ...

When asked what old-school makeup trend has remained just as flattering as the decades have gone by, their answers were the ...

Sundae blush” has emerged as the latest viral blush hack to add color and definition to your complexion in one easy step.

What will resonate most in summer 2025? From skin-firming serums to fruity vanilla perfumes, a look at what beauty retail ...

Celebrity makeup artist Alayza Casey shares her recommendations for the best blushes to use during the spring season.

For PEOPLE's World's Most Beautiful Issue, the pop star's hair pro and makeup artist share how to get her look ...

Apply powder, set foundation or touch up makeup throughout the day with this sponge, all while getting a flawless-looking ...

Benefit’s response? A new version of the hoola. Enter: the wave cream bronzer. A buttery-soft balm version of its bestselling ...

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking ...

As an ex-beauty editor who packs and unpacks 100 times a year, only the best of the best makes it into my beauty bag ...