That shift is why FIFA naming TikTok as its first-ever “Preferred Platform” for the 2026 Men’s World Cup matters. It’s not ...

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show ...

The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance ...

Hello, and thank you for standing by. Welcome to Roku Fourth Quarter 2025 Earnings Conference Call. [Operator Instructions] I would now like to turn the call over to Conrad Grodd, Vice President of ...

Ogury announced the availability of its persona-based advertising solution on connected TV (CTV), enabling advertisers to ...

Streaming ads can sound like someone grabbed your remote and cranked up the volume. Find out why, and what to change so your ...

NEW YORK—Omnichannel outcomes platform Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. The strategic partnership gives brands access to high-attention ...

StackAdapt, the AI advertising and orchestration platform, has announced a strategic partnership with data and technology ...

The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

The Food and Drug Administration said Novo Nordisk's TV advertisement for its newly launched Wegovy pill for obesity included "false or misleading" claims about the medicine's abilities and benefits ...

Wait, can there be such a thing as “prestige” AI content? John Gaeta, the VFX veteran who won a visual-effects Oscar for “The Matrix,” believes there’s a potentially huge audience for curated, ...