That shift is why FIFA naming TikTok as its first-ever “Preferred Platform” for the 2026 Men’s World Cup matters. It’s not ...

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show ...

Texas Attorney General Ken Paxton has sued five of the largest television manufacturers in the world, alleging their smart TVs secretly capture what viewers watch every 500 milliseconds and feed that ...

Ogury announced the availability of its persona-based advertising solution on connected TV (CTV), enabling advertisers to ...

The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Competing super PACs backed by the AI industry, flush with tens of millions of dollars, are already pouring money into the ...

Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The ...

Mark Douglas, president and CEO of MNTN, joins the Marketer’s Brief podcast to talk about how AI is reshaping TV advertising.