Demystifying CRM Objectives First, CRM objectives need to be clearly defined. For example, catalogers view retention on a sliding scale based on customers' most recent purchases. Recent purchasers are ...

Step 1: Define your CRM goals and objectives. Determine what you want to achieve with your CRM strategy. For instance, consider whether you want to increase customer retention, ...

While dedicated CRM software provides advanced features and automation, it may be overkill for most small business owners.

By some accounts, as many as 70% of all customer relationship management (CRM) projects fail to meet their intended objectives. Technology failures get most of the blame, but technology isn’t ...

Five Steps for Integrating PMO Practices Into CRM Efforts 1. Define clear objectives. Start by establishing specific goals for your CRM campaigns that align with your overall business objectives. The ...

Of all the questions a company needs to ask when determining which CRM software to implement, perhaps the most important is the most overlooked: How independent is your CRM consultant? What? You ...

CRM needs to work for you, not against you. This guide will tackle those tricky bits head-on and give you practical tips to sail smoothly through the process. Challenge 1: Lack of clear objectives ...