Abstract: Customer Relationship Management (CRM) systems have evolved from basic data repositories to transformative tools that enable businesses to optimize customer interactions across diverse ...

In 2025, business growth seeks ways to develop its customer relationship management and the processes involved in it.

Lack of clear objectives to blame, says Giga. Seven out of 10 customer relationship management (CRM) initiatives will fail over the next 18 months, and a combination of unclear business goals and ...