By understanding CRM basics, you can better understand what to look for in a platform. It can be tricky to determine which features and providers are right for your business needs.

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly CRM software we've tested.

Before we dive to the deep depths of Salesforce evaluation, it’s important to understand the basics about this popular CRM, so you can get a clear picture of what you’re signing up for.

Integration takes two basic forms. The easiest is if the CRM system or the system to which you're trying to connect supports the other as a "native" integration. That means that the company has a ...