This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

GlobalData and Ai Palette present the ingredients they believe offer opportunities for alcohol brands to attract drinkers.

We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...

Traditional marketing clarifies the positioning of a brand, associating it with the right consumer segment, generating awareness, and putting forward the differentiating factors that set the brand ...

Magnum’s provenance and credentials allowed the brand to gain market momentum and secure its position as the only scotch malt whisky cream liqueur available in Canada in under a year.

It’s a brand. It’s a universal brand ... First” foreign policy could undermine the United States’ special position in the world.

To bolster popularity during the colder months, the French liqueur brand has also developed après-ski pop-ups at ski resorts. Proof Creative, which conceptualizes cocktails menus for luxury hotel ...

Discussing the group’s confidence in no and low in Belgium earlier this year, CEO of the company’s European arm Jason Warner said AB InBev saw “a unique opportunity” in positioning ... like its St ...

The boutique aims to redefine the luxury shopping experience at India’s second busiest airport – Chhatrapati Shivaji Maharaj International Airport This activation marks Glenmorangie’s largest ...

On April 17, 2025, BTS returned to the top place in the April 2025 Male Idol Group Brand Reputation Rankings, although most members currently serve in the military. Additionally, to compound the ...

Representative Image New Delhi: Nutrition brand Good Monk from Superfoods Valley has raised USD 2 million in a pre-Series A funding round led by RPSG Capital Ventures, and saw participation from ...