marketing and research experience for leading brands. What makes back-to-school shoppers tick, and how can brands increase their reach? Back-to-school shopping just a few years ago consisted of ...

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. Back-to-school shopping typically marks an uptick in ...

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

Although members of the class of 2023 are just walking across the stage and younger students are still turning in homework now, it’s never too early to plan your back-to-school marketing.

Amazon today (July 18) launched its 2024 back-to-school marketing campaign in addition to announcing the return of its “Dorm Roomz” video series timed to the off-to-college season, per details shared ...