Component costs are quietly dismantling the case for an affordable MacBook — and if the price lands too close to the M4 Air, Apple may have a decoy on its hands.

How to record an iPhone call (and where and when it's legal to do so) ...

In the preceding three months, 15 analysts have released ratings for Apple (NASDAQ:AAPL), presenting a wide array of perspectives from bullish to bearish. The table below offers a condensed view of ...

The holiday quarter is always a big one for Apple, and analysts expect that every product category contributed to the company's growth. The FactSet consensus calls for $138.4 billion on the top line, ...

Generative AI apps that can create photos, videos, songs, and more are growing in popularity. But with the release of Apple’s new Creator Studio Pro suite, available to the public on Wednesday, the ...

AI I quit ChatGPT — here's how I moved everything to Claude and Gemini without losing my data (or my mind) AI I created a fake hula hoop company to test ChatGPT, Claude and Gemini — here's the one I'd ...

Apple's upcoming Creator Studio subscription adds paid features to Pages, Numbers, and Keynote, and we can see the future having a bigger shift in how it treats long-time free apps. On Tuesday, Apple ...

Apple is adding paid tools and premium content to Keynote, Pages and Numbers for the first time, shifting its long-running productivity suite into a two-tier model. The upgrades will sit behind Apple ...

Forbes contributors publish independent expert analyses and insights. Maury Brown is a national MLB, motorsports, and media reporter With the 2025 Formula 1 season in the books, the broadcast ...

Apple’s Numbers team designs spreadsheet tools that blend approachable visuals and calculation power. Download the latest version of Apple Numbers for macOS. Open the installer image and move Apple ...