Former Nine Entertainment chief executive Mike Sneesby has been named the new CEO of the Middle East’s biggest broadcaster, Saudi Arabia’s MBC. MBC announced on Tuesday that long-time chief ...

While the initial frenzy surrounding the metaverse has subsided, its potential for brand marketing remains significant. As the metaverse keeps evolving, it demands a more strategic and nuanced ...

The future of healthcare marketing lies at the crucial intersection of data and context. It’s no longer enough to rely on data to just know who your audience is, or even where they might be ...

Meta has expanded its family of large-scale language models (LLM) with the introduction of Llama 4. The technology company has developed three versions of this multimodal AI (Scout, Maverick, and ...

An experienced, results-driven marketing company will help you hone your branding and create marketing assets and campaigns that attract new business like a magnet. The only problem is that ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Kate Cronin, who took the marketing reins at Moderna in 2021 as it was skyrocketing to global renown for its COVID-19 vaccine, is stepping down from her post. Cronin joined Moderna in the summer ...

BOSTON — Boston’s new professional women’s soccer team on Wednesday announced a new name for the club, months after a marketing flop sparked sharp criticism. The National Women’s Soccer League’s ...

The creators had a combined audience of more than 700,000 followers and most of their audiences skewed female, said Nathan Powell, chief product and strategy officer of influencer marketing ...

Manufacturer description: The Canon RF20mm F1.4L VCM is the fourth in the company's series of 'hybrid' fast primes for stills and video shooting. It's designed to match the size and be of a similar ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

Marketing isn’t as straightforward as it used to be, and thanks to technology and innovation, there are at your fingertips when it comes to marketing for small businesses. And while it might seem ...