Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Vevchic86/istockphotoPop into any antique store in the country and you’ll likely find at least one porcelain doll sitting on ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase.

The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit. LeBron James Kenbassador ...

Social media and artificial intelligence (AI) have reunited once again for a trend where users are transforming themselves into Barbie dolls. Using ChatGPT, users are transforming photographs into ...

In a fresh trend, people are asking ChatGPT and other forms of AI to turn themselves into Barbie dolls. These fake action figures come complete with outfits, accessories and special edition labels ...

Lebron James is entering the Barbie World! On Instagram, Barbie unveiled the Lebron James doll which features the NBA Superstar in a blue and white varsity jacket, a “We Are Family” shirt, plaid pants ...

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great. James was chosen as the brand's first "Kenbassador" due to his ...

CALIFORNIA - Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the National Basketball Association (NBA) great. James was c ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...