Commissions do not affect our editors' opinions or evaluations. The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Sometimes referred to ...

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.