There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...
Examines the state of marketing effectiveness in APAC through the lens of the Pace Principle, WARC’s landmark Asian effectiveness study.
Reversing the damage of a brand “going dark” – essentially, reducing advertising spend to zero – is likely to be significantly more expensive than any short-term savings yielded by this approach.
Provides an overview of the key datapoints that advertisers need to know about Netflix, spanning investment, consumption and performance insights.
Latest data from the AA/WARC Expenditure Report shows that total UK ad spend rose 11.4% in Q3 2025 to £12.5bn, gaining in momentum as the year progressed. For the year 2025 to date, ad spend was up ...
Although many factors can play a part in advertising effectiveness (Hollis, 1995), this paper examines the dimensions underlying spokes-character likability. This study uses a qualitative method to ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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