There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...
Examines the state of marketing effectiveness in APAC through the lens of the Pace Principle, WARC’s landmark Asian effectiveness study.
Reversing the damage of a brand “going dark” – essentially, reducing advertising spend to zero – is likely to be significantly more expensive than any short-term savings yielded by this approach.
Provides an overview of the key datapoints that advertisers need to know about Netflix, spanning investment, consumption and performance insights.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Although many factors can play a part in advertising effectiveness (Hollis, 1995), this paper examines the dimensions underlying spokes-character likability. This study uses a qualitative method to ...
Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Global ad market set to grow 9.1% this year, ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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