In a world where AI can generate slick campaigns in seconds, standing out has never been harder. Caroline Lotinga, MD at ...

“It’s essential to communicate like a human, not a corporate entity,” explains Boot (Kirsten Winegeart/Unsplash) ...

The UK’s Information Commissioner’s Office has fined Reddit £14.5m (about $19.5m) for unlawfully processing children’s ...

If you want a cult following, stop chasing moments and start building meaning. Fashion shows that cult status is created ...

As a juror for The Drum Commerce Media Awards, Abed will be looking for work that delivers measurable growth and stands up to scrutiny. Commerce media’s promise is real. The next phase depends on ...

Jon Cook has addressed VML staff for the first time since being put in charge of WPP Creative, telling employees the new ...

WPP announced another overhaul of its business as revenues and operating profits continued to fall. In a presentation to ...

Side effects of AI in B2B marketing may include: exhilaration, sudden productivity spikes, mild identity wobble, existential ...

From the Fifa World Cup to the Commonwealth Games, with the US Open, Wimbledon and all the other regular tournaments in ...

The Drum catches up with Brendan McDermott of retail design and production agency Freehold Group, which has been bringing ...

“Shift from media efficiency to sales productivity metrics.” That’s the defining change he sees this year. Retailers and ...

Gemma Collins, the reality TV star turned entrepreneur, was #OpenToWork, she announced, bringing “main character energy,” ...