Sandeep Shuka of Jaquar Group explains marketing must reflect real product strength, not mask flaws, as trust and transparency now drive brand success.

Phanimohan Kalagara, CTO, Gracenote, discusses how live matches anchor cricket viewership, but fan journeys now span CTV, mobile and OTT, with richer viewing signals shaping content and ad strategies.

High Altitude will focus on brand expression, design systems and creative execution, working alongside its digital growth, performance and analytics teams.

The government invited everyone with a view to respond, including parents, carers, young people, child workers, civil groups, academics and industry representatives.

The mandate spans BKT’s tyre business in India, covering both its established Off-Highway Tyres (OHT) portfolio as well as its newly launched On-Highway tyre range.

Cricket in India is now a multi-screen, full-funnel growth opportunity, finds the Decoding Indian Cricket Fans: Consumer and Marketing Trends 2026 report.

The mandate covers creative strategy, social media, digital performance marketing, media planning and integrated campaigns across platforms.

This follows after the Pentagon asked Anthropic to allow “all lawful” military use of Claude under a $200M deal, but the firm refused to drop safeguards.

From quick commerce to food, brands ran match-by-match creatives through India’s World Cup campaign, with the West Indies’ win giving them fresh fodder to post.

She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting ...

SBI General Insurance launched ‘Chuniye Bharosa, Apno Sa’ with a health ad featuring Pankaj Tripathi, to run across print, TV, OOH, OTT and social media.

Landor's Upasana Dura reflects on cultural appropriation versus magnification, urging brands to adapt other cultures with research and respect, not stereotypes.