While the rest of us are still busy figuring out our plans for this Holi, brands have already made theirs and releases campaigns for the festival of colours.

Sandeep Shuka of Jaquar Group explains marketing must reflect real product strength, not mask flaws, as trust and transparency now drive brand success.

Phanimohan Kalagara, CTO, Gracenote, discusses how live matches anchor cricket viewership, but fan journeys now span CTV, mobile and OTT, with richer viewing signals shaping content and ad strategies.

High Altitude will focus on brand expression, design systems and creative execution, working alongside its digital growth, performance and analytics teams.

The government invited everyone with a view to respond, including parents, carers, young people, child workers, civil groups, academics and industry representatives.

The mandate spans BKT’s tyre business in India, covering both its established Off-Highway Tyres (OHT) portfolio as well as its newly launched On-Highway tyre range.

As agencies go AI-first, ad and marketing firms risk overestimating AI readiness, say leaders, exposing a widening literacy gap between investment, adoption and real capability.

Cricket in India is now a multi-screen, full-funnel growth opportunity, finds the Decoding Indian Cricket Fans: Consumer and Marketing Trends 2026 report.

Keswani joined Madison in 1995 as an Account Manager on the Coca-Cola business. Over the years, she rose through the ranks ...

The mandate covers creative strategy, social media, digital performance marketing, media planning and integrated campaigns across platforms.

This follows after the Pentagon asked Anthropic to allow “all lawful” military use of Claude under a $200M deal, but the firm refused to drop safeguards.

From quick commerce to food, brands ran match-by-match creatives through India’s World Cup campaign, with the West Indies’ win giving them fresh fodder to post.