The mandate spans BKT’s tyre business in India, covering both its established Off-Highway Tyres (OHT) portfolio as well as ...

As agencies go AI-first, ad and marketing firms risk overestimating AI readiness, say leaders, exposing a widening literacy ...

Cricket in India is now a multi-screen, full-funnel growth opportunity, finds the Decoding Indian Cricket Fans: Consumer and ...

This follows after the Pentagon asked Anthropic to allow “all lawful” military use of Claude under a $200M deal, but the firm refused to drop safeguards.

From quick commerce to food, brands ran match-by-match creatives through India’s World Cup campaign, with the West Indies’ ...

She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting ...

SBI General Insurance launched ‘Chuniye Bharosa, Apno Sa’ with a health ad featuring Pankaj Tripathi, to run across print, TV ...

Landor's Upasana Dura reflects on cultural appropriation versus magnification, urging brands to adapt other cultures with research and respect, not stereotypes.

It was launched on Amazon Fire TV devices in December 2025, offering a viewing experience similar to YouTube, with easy ...

The tools earlier limited to Professional Mode include the insights dashboard, content scheduling features and access to ...

The new update is expected to let users edit post thumbnails and control profile grid displays, aligning larger images with ...

Unilever has elevated Reema Jain as its Chief Information Officer. She announced the appointment in a LinkedIn post. Jain wrote, “Thrilled to step into the role of Chief Information Officer (CIO) at ...