The integration is part of ChatGPT’s ad pilot, aimed at assessing how brands can advertise on the platform and drive demand to retailer and brand websites.

Sandeep Shuka of Jaquar Group explains marketing must reflect real product strength, not mask flaws, as trust and transparency now drive brand success.

Phanimohan Kalagara, CTO, Gracenote, discusses how live matches anchor cricket viewership, but fan journeys now span CTV, mobile and OTT, with richer viewing signals shaping content and ad strategies.

High Altitude will focus on brand expression, design systems and creative execution, working alongside its digital growth, performance and analytics teams.

The government invited everyone with a view to respond, including parents, carers, young people, child workers, civil groups, academics and industry representatives.

The feature will allow users to comply with regulations while staying transparent with their followers, and the platform is prioritising pay-per-post promotions.

The mandate spans BKT’s tyre business in India, covering both its established Off-Highway Tyres (OHT) portfolio as well as its newly launched On-Highway tyre range.

As agencies go AI-first, ad and marketing firms risk overestimating AI readiness, say leaders, exposing a widening literacy gap between investment, adoption and real capability.

Cricket in India is now a multi-screen, full-funnel growth opportunity, finds the Decoding Indian Cricket Fans: Consumer and Marketing Trends 2026 report.