Sandeep Shuka of Jaquar Group explains marketing must reflect real product strength, not mask flaws, as trust and transparency now drive brand success.
Phanimohan Kalagara, CTO, Gracenote, discusses how live matches anchor cricket viewership, but fan journeys now span CTV, mobile and OTT, with richer viewing signals shaping content and ad strategies.
High Altitude will focus on brand expression, design systems and creative execution, working alongside its digital growth, performance and analytics teams.
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