Tata AIA launched a campaign that uses hyperlocal storytelling to bring the brand promise of protecting the families that reside in cities to life ...

The mandate covers BKT Tyres’ India tyre business, spanning its established Off-Highway Tyres (OHT) portfolio as well as the newly launched OnHighway tyre range ...

Vanita Keswani has stepped down as Chief Executive Officer of Madison Media Sigma, concluding a three-decade-long association ...

The brand is strengthening its youth-first positioning while expanding its cultural IPs, including Wok FM, Crush Hour, and an evolving portfolio of content collaborations ...

The AI label reflects a wider push to formalize disclosure standards as synthetic media becomes increasingly prevalent across social platforms ...

This edition delves into how human judgment, creativity, empathy, and cultural understanding provide brands with a ...

Consumers enter the new year with renewed budgets and bonus payouts, while retailers host large sales in Q4 and early Q1, offering new smartphone launches prominent digital placement ...

Motorola India has named Ipshita Chowdhury as its new Marketing Head for India. In this role, she will lead the brand’s ...

Garima Arora recently served as Manager, Data Scientist in Mastercard's Al Research and Product Development Team ...

Pranchal Srivastava has assumed the role of Chief Business Officer & Business Head (The Collective & Mono Brands) at Aditya ...

Shivakumar Dega pointed to issues with the company’s adherence to specific statutory regulations as the reason for his resignation ...

Cheil India has promoted Shrey Gandhi to Deputy General Manager and Head of Social Media. Previously, he held the position of Client Services Director and Head of Social Media.