Walmart's advertising business grew more than twice as fast as Amazon's last year. Amazon generated $68.6 billion in advertising revenue in 2025, growing 22%. Walmart generated $6.4 billion, growing ...

Amazon and Shopify together now account for approximately 50% of U.S. e-commerce. Two models each reached maturity at roughly the same time. U.S. e-commerce has quietly organized itself around both, ...

All users who bid on, bought, listed or sold an item within the previous 12-month period. Users may register more than once, and as a result, may have more than one account. eBay defines this as: All ...

2025 squeezed e-commerce profitability from every angle. Tariffs created chaos without changing consumer behavior. Advertising’s evolution from optional to unavoidable accelerated further. AI raised ...

Amazon and its sellers sold $830 billion worth of goods in 2025, tripling its GMV from $277 billion seven years ago. According to Marketplace Pulse estimates based on Amazon disclosures, first-party ...